The publishing industry is complicated. Whether an author is traditionally published or self-published, trying to sell a book is difficult in a system that requires so much prior knowledge. Half of the journey toward publishing success is simply understanding the vocabulary. Most people aren’t aware that there is a difference between wholesalers and distributors and they often inadvertently switch the terms. Amy Collins, President of New Shelves Books, lays out the difference between a wholesaler and a distributor. A wholesaler buys a book from a publisher and supplies it to bookstores, libraries, or whoever else may want your book. A distributor does similar tasks but works for the publisher. In addition, a distributor provides many services a wholesaler doesn’t. This difference is critical as you attempt to place your book on retail shelves. Watch the video below to learn more from industry expert Amy Collins.
This was great information. Well organized and explained. It cleared the fog. As a first time author, writing is one thing, and then the book supply chain is another!
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