Getting books placed on the shelves in brick and mortar retail stores is challenging for all authors. The marketplace is more competitive than ever due to the amount of books being released and dwindling shelf space. Book buyers are very particular for these reasons and are looking for the safe bet, which is often books published by the larger publishing houses. Book marketing advisor and Author Connections President Beth Kallman Werner recommends that authors start locally to build credibility and increase their chances for getting placement in the national chains. You need to build a buzz locally or regionally to create momentum. Every in-store opportunity adds to your sales and discoverability.
Big outlets=corporate decisions; local author, small independent stores, contests, awards, credibility & sales, that was my take-away
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