How to Bank Preorders on Retailers Before Your Book Launches

Retailer preorders are one of the most challenging yet impactful elements of book marketing. In this comprehensive session, USA Today bestselling author Russell Nohelty breaks down actionable strategies to help you get preorders on retailers, even if you don’t have a large audience or many connections. Discover how to overcome reader hesitation by reframing preorders as unique opportunities, build momentum through promo stacking and ambassador mobilization, and leverage psychological triggers to...