Booksellers

Browse the videos, articles and podcasts:


  • Book Sales: How Does Discounting Work? - article

    An element of the publishing process that you need to figure out early on is discounting. Discounting should not be mistaken with sales prices, although it does affect...
    Michael Esser
    • Michael Esser
  • How Do I Set the Price of My Print Book - article

    What guidelines should self-publishing authors follow when pricing print copies of their books? If you are self-publishing your books through an online publisher,...
    Michael Esser
    • Michael Esser
  • Get Your Book onto Bookstore Shelves - article

    How can self-published authors get their books into brick and mortar bookstores? One of the biggest moments in your career as an author is when you hold that first...
    Michael Esser
    • Michael Esser
  • Amazon: Improve Your Ranking - article

    Amazon is such a powerhouse in the publishing and retailing of books, it’s only natural to be curious about how to factor them into your success plans. Let’s take a...
    Michael Esser
    • Michael Esser
  • Amazon: An Overview - article

    Based in Seattle, Washington, Amazon is one of the global leaders in e-commerce. This Fortune 500 Company was started in 1995 by founder Jeff Bezos in his family garage...
    Michael Esser
    • Michael Esser