It sounds counterintuitive, but offering discounts on your eBooks on Amazon, or even offering them for free, can increase an author's overall revenue. How? By promoting these discounts through eBook promotional sites such as BookBub, BookGorilla, and Kindle Nation Daily, and gaining new readers. Author Marketing Experts CEO Penny Sansevieri has seen good success in using this approach with the authors she helps promote. She finds that it can be really effective when an author has multiple published books or a series of books and the deals can be rotated between them. The eBook promotional sites can provide a lot of visibility for an author and can pull in new readers. Another way to give your eBook a boost on Amazon specifically, she says, is to offer occasional discounts which can improve your discoverability.
That was great, especially about the discounting, promoting and price changes.
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