Independent publisher, Story Farm, is selective about the clients and the types of books it publishes because owner Bob Morris wants to ensure success. Specializing in high-end books for the travel and culinary industries, Story Farm aims to partner with clients that have an established platform and loyal following. This includes clients such as high-end resorts and popular chefs. Morris wants the projects to make sense financially for his clients, which requires a solid foundation and a certain amount of sales. He and his team work closely with the authors to ensure there is a marketing strategy in place from the beginning of a project. Story Farm often approaches prospective clients that Morris feels could benefit greatly from a high-quality book to complement their business or talent.