Book Launch Strategy for a Traditionally Published vs Self-Published Book - podcast

No matter which publishing path a writer pursues, it's critical to have a solid book launch strategy in place well before the scheduled release date. Traditionally published, award-winning author Larry D. Sweazy has been fortunate to have experienced marketing and publicity teams support his thirteen fiction novels that have been published to date. In his experience, these teams begin planning as soon as a release date is scheduled, sometimes as early as a year in advance. But having this support...