Nelson Books, an imprint of world leading publisher and provider of Christian content Thomas Nelson, is dedicated to acquiring, developing, and promoting authors in the Christian nonfiction realm. Senior Marketing Director John Andrade says Nelson Books can provide a variety of services to its author clients including marketing, publicity, and most importantly, a deep dive into consumer data and market trends. His job as a book marketer is to equip authors to successfully sell their books. This involves fine-tuning the book's messages and promoting through the appropriate channels for that target audience. Collaboration with each author is important, so Andrade and team assess each author's skills and strengths to ensure they can fill any gaps in the overall marketing strategy.