One of the advantages of traditional publishing is having access to a whole team of experts that assist with every stage of the process, including public relations. As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins begins garnering media and publicity opportunities for an author once their manuscript has completed a first pass with the editing department. She works to partner with trade such as Publisher's Weekly, submits for early reviews and early buys, and follows the book through launch, securing media placements. She continues strategizing efforts to give the book the best chance possible of being successful.
W Publishing Group partners with authors of trade and nonfiction books including faith-based, general interest, sports, and more. All of the books they publish have an inspirational message.