One of the advantages of getting a book contract with a larger traditional publishing house is the assistance the staff can provide to the author including distribution, publicity, marketing, and sales. As a Senior Marketing Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Katherine Hudencial supports her author clients from start to finish, beginning about six months prior to a book's release. She develops an entire marketing campaign that gets implemented about sixty days prior to release and continues until ninety days after release. This plan encompasses everything from social media support and email marketing, to coaching and audience growth initiatives. Hudencial enjoys collaborating with the authors in determining how to best reach their target audiences. Her role also includes creating digital ads for platforms like Google and Amazon, and supporting in-person events such as book signings and launch parties. At the end of a book's marketing campaign, she provides the author with a progress report and analytics so they can move forward strategically. These reports and analytics also help her team to see what works and what can be finessed for future marketing campaigns.