When Authors Should Hire a Publicist and What to Expect

Planning and managing a book launch publicity campaign can be challenging. Many authors do not have the expertise or connections to execute all of the initiatives required for a successful campaign. If you lack the marketing knowledge and media connections, you should consider hiring a literary publicist. Freelance writer and publicist Lindsey Gobel says a literary publicist can broaden an author's reach considerably because of their expertise in media relations. You can expect weekly updates...