How a Solid Marketing Plan and Platform Can Help Authors Land an Agent

Possessing a solid marketing plan and author platform before approaching an agent can get you closer to a “Yes,” explains literary agent Steve Hutson. Whatever marketing you can do by yourself means less cost and risk for the publisher. While Huston acknowledges that social media is the easiest form of marketing, he says it’s not enough. Blogging is a great way to strengthen your marketing and platform, and you can begin with just 500 words twice a month. Hutson also suggests hosting speaking engagements...