Why Accurate Comp Titles Are Important in a Book Proposal

As an Associate Publisher with the W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Stephanie Newton reviews many manuscripts and book proposals that are submitted for consideration. The pitches and proposals that stand out to her are the ones that include relevant and accurate competitive titles. Why? Because Newton can tell an author is intentional when they use comp titles where the content matches theirs, the authors' platforms match theirs, and they give a realistic projection of what their own books sales could be. If an author just throws in some bestselling books to be impressive, there is a disconnect for her. Newton wants to know why your book has potential, while also highlighting what makes it unique.

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