Q is for Query-Synopsis, A is for “Aaack!”

No writer can get far without the most fundamental tool of selling their work. But, producing an effective synopsis or query is frequently a source of dread for writers who create lyrical fiction, yet panic at the idea of creating a sales pitch. Here’s a hint: pretend you’re writing an ad. Laurie Schnebly Campbell brings 25 years of advertising experience to the task of identifying what makes people want to buy a product -- any product -- and how to convince them YOURS is the one they want. ...
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