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High Turn-Out for Author Events Requires Smart, Sustained Effort - article
Steve Piacente
Unless you’re perched high atop the New York Times bestseller list, you’ll need to be clever and work hard to pack the house for your author signing, reading or launch. That’s the word from a 2012 BookExpo America (BEA) panel of experts led by Dee...
over 9 years ago
Events
Book Fairs
How can I acquire more reader reviews for my book?
Author Learning Center
Question: How can I acquire more reader reviews for my book? Answer: No matter a book’s publishing path and genre, reader reviews are an essential component of the marketing plan and overall success. This is because readers often rely on reviews...
over 2 years ago
Author Learning Center
Ask Keith
In addition to professional editing, what else can I do to set my book up for success before I publish?
Author Learning Center
Question: In addition to professional editing, what else can I do to set my book up for success before I publish? Answer: When writing a manuscript and preparing it for publication, it’s important to see your work as more than just text on paper...
over 1 year ago
Author Learning Center
Ask Keith
I have a book for children published on Amazon for age 6 to 12, what is the best way to promote it?
Author Learning Center
Question: I have a book for children published on Amazon for age 6 to 12, what is the best way to promote it? Answer: Book marketing can present some unique challenges for children’s authors because your book has to appeal to two groups – the intended...
over 4 years ago
Author Learning Center
Ask Keith
I’ve been trying to get my book into bookstores. Any ideas that can help?
Author Learning Center
Question: I’ve been trying to get my book into bookstores. Any ideas that can help? Answer: Many authors dream of seeing their books on the shelves of their local bookstore or retail chain. It’s a commendable goal, but one where authors need to...
over 3 years ago
Author Learning Center
Ask Keith
How can I get a meaningful endorsement or testimonial for my book, and who should I ask?
Author Learning Center
Question: How can I get a meaningful endorsement or testimonial for my book, and who should I ask? Answer: There are many assets authors can acquire that will enhance a book’s sales potential, such as reader reviews, awards, and endorsements. An...
over 2 years ago
Author Learning Center
Ask Keith
Social and Subscription Platforms Authors Should Consider When Building a Readership
Nicole Baker
There are many online platforms authors can use to create awareness for their book, build a following, and find readers. Which platforms work well for one author, many not work well for another, so it can be a bit of trial and error. Per book publicist...
over 3 years ago
Social Media
General
7 Elements of an Effective Book Trailer - article
Author Learning Center
A book trailer is a helpful marketing tool to promote your book. Adapted from the term movie trailer , a book trailer is a short promotional video distributed across multiple platforms to help you increase your online presence and reach a wider audience...
over 9 years ago
Media
Book Trailers
How can I create a proposal for my nonfiction book that agents and publishers won’t be able to resist?
Author Learning Center
Question: How can I create a proposal for my nonfiction book that agents and publishers won’t be able to resist? Answer: A nonfiction book proposal can be the ultimate selling tool when pursing a traditional publishing path. It serves as a business...
over 2 years ago
Author Learning Center
Ask Keith
Blogging: Free and Fee-Based Options - article
Natalie N. Aydin
So you want to start a blog? You’ve got great content, your fingers are a-ready at your keyboard, just itching to type out your next great blog post. But, there’s only one problem… you don’t have a blog! Don’t worry… let’s start with the pros and cons...
over 9 years ago
Blogging
Platforms
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