General

“I don’t have time to be on social media, I need to be writing.” Time and again this is the mantra of the writer. Focusing on writing IS important, except one needs...

Social media can be overwhelming and time consuming, but it can also be a very beneficial layer of your author platform, with various channels for promoting your books...

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and...

Many authors have a personal presence on social media before they publish a book. For some, that personal presence is enough even after they publish, per Caren Wolfe...

Authors often wonder which social media platforms are best to reach their specific reader audience. The various platforms do have different demographics and content...