General

Social media can be overwhelming and time consuming, but it can also be a very beneficial layer of your author platform, with various channels for promoting your books...

Many authors have a personal presence on social media before they publish a book. For some, that personal presence is enough even after they publish, per Caren Wolfe...

Authors often wonder which social media platforms are best to reach their specific reader audience. The various platforms do have different demographics and content...

Many authors struggle with what to share on social media that will truly engage potential readers and turn them into buyers. Senior Marketing Manager with W Publishing...

Many authors struggle when it comes to what type of content to share on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter (X). Per W Publishing...