Content Development for Social Media Strategy

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that is consistent, professional, and authentic. This requires careful planning and thoughtful strategies. In this session, book marketing advisor Beth Kallman Werner of Author Connections shares best practices for multi-media content development and answers...
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