Secrets to Creating a Presentation that your Audience will Never Forget While Generating Maximum Sales Presentations are the bread and butter of the author business. Whether a speaking engagement, a school visit, a library talk, or a corporate speech...

Understanding the Book Channel Every item sold in any marketplace comes to the final consumer through its own particular sales process or channel. Traditionally, a typical book retail sales channel has involved these basic processes: - A publishing...

Querying is the crucial first step when seeking an agent or publisher, but amazingly is also something that very few authors do well. How do you make yours stand out from the hundreds they receive every day? Through years of trial and error and helping...

If you’re marketing a book for the first time, there are probably at least a few marketing concepts and terms you’re not completely familiar with. We’ve assembled a glossary of common terms with brief definitions to help you navigate your way through...

It’s hard to imagine anyone but the author creating the table of contents, although with TOC software, it’s not unheard of for publishers or eBook formatters to do it, provided that the book is structured in a standard format (sections, chapters, sub...

A book trailer is a helpful marketing tool to promote your book. Adapted from the term movie trailer , a book trailer is a short promotional video distributed across multiple platforms to help you increase your online presence and reach a wider audience...