Garnering book reviews is a critical part of the book launch process, and authors need to be strategic with the timing. So, how do new authors go about getting book reviews? As author Carolyn Howard-Johnson explains in her book, How to Get Great Book...

A comp title (short for comparative or competitive title) is an existing book that shares a similar tone, genre, plot, or target audience with your book. When pulling a list of comp titles together, Simon & Schuster's Audience Insights Senior Manager...

People often make the mistake of thinking that writers don’t really work. The truth is: Writing is hard, sometimes painful work that requires detailed preparation, practice and persistence. Here are several things you should do to get started as a writer...

Promoting a book takes time—and so does writing one. Accomplishing all of your book marketing and writing goals as an author is all about maximizing your time. Bestselling author Susan Mallery discusses the delicate balance of finding time to write and...

Promoting a book takes time—and so does writing one. Accomplishing all of your book marketing and writing goals as an author is all about maximizing your time. Bestselling author Susan Mallery discusses the delicate balance of finding time to write and...

The writing process can differ greatly from writer to writer, but one thing that author and book coach C.R. Rowenson knows for sure, is that a little planning and organization can go a long way in helping writers accomplish their goals. At a minimum...

Racquel Henry, writer and editor, shares the importance of mindset when it comes to finishing a manuscript and publishing your book. In fact, she stresses that mindset is the most important part of the writing process besides practicing your craft...

Carl Prude Jr., an author, speaker, and president of The Work Life Company, wrote his first book during a difficult time in his life. He began writing Anchored in Light soon after his father passed away, and at the same time, he faced the possibility...

An advance review copy or advance reading copy is a free, promotional copy of a book that's in the process of being published, but hasn't been released yet. As an author self-publishing, there are several benefits to using an ARC in your marketing plan...

You’ve written your latest book. You’ve printed it. Your book has been distributed. You’ve blogged about the release of your book. You Tweeted and posted an announcement on your Facebook page about its release. You’ve updated your website. Nevertheless...