If you are considering using a pen name for your work, there are a few things to keep in mind. Book marketing expert and author Desiree Duffy chose to write under the pen name Vanta M. Black because her professional brand was vastly different from her...

In the same way consumer products have test groups, books have beta readers. These people are going to read your book before anyone else so choose wisely. You wouldn’t want feedback on your memoir from someone who’s never read one. Find out how to...

In the same way consumer products have test groups, books have beta readers. These people are going to read your book before anyone else so choose wisely. You wouldn’t want feedback on your memoir from someone who’s never read one. Find out how to...

The cover is critical to a book's success, because it can be what motivates someone to pick up the book at all. Whether you hire a freelance designer, or have your publisher design the cover, it's important that you're involved in the process. Author...

The cover is critical to a book's success, because it can be what motivates someone to pick up the book at all. Whether you hire a freelance designer, or have your publisher design the cover, it's important that you're involved in the process. Author...

Have you written a book and are unsure who the audience is for that book? It’s important to know the audience as soon as possible. It’s best to know this even before you begin writing. But if you are past that point and still haven’t’ defined your audience...

Deciding whether or not to do book marketing on your own or with outside help can be a difficult task. On one hand, you may love completing all the details of your book marketing plan yourself. On the other hand, getting some help could save you some...

You don't have to be a professional writer to take advantage of the extremely effective writing tool known as the writing prompt. Understanding how to use this tool can spur creativity while helping you work past blocks. What is a writing prompt? ...

When negotiating a publishing deal with a traditional publishing house, authors are offered an "advance". If you don't have agent representation or an agent you can consult, it's wise to have a knowledgeable attorney that can help negotiate this contract...

What is the point of a publicity campaign and how can it be most effective? 9Marika Flatt, public relations expert at PR by the Book, discusses how authors can use things like media training and a defined distribution model to use public relations...