The book has been written, edited, and proofread. An illustrator has completed the artwork. Nearly everything is ready. But now you need to hire a book designer. What exactly does the designer do? First of all, the book designer does not write the...

When first attempting to make it as an author, you might find yourself with a lot of questions about logistics. How will your book be published? How much money can you expect to make? Maybe you haven't identified your target audience or decided what...

As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins works with authors of trade and nonfiction books including faith-based, general interest, sports, and more, all with an inspirational...

Caren Wolfe, Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, works with many authors of Christian and faith-based books who desire to have their messages and stories reach their target readers. A...

When Carynn Tey first started in public relations and marketing for Penguin Books Singapore, she found establishing relationships with the local, independent bookstores to be challenging. She faced a lot of resistance and rejection from the bookstore...

As the manager of public relations and marketing for Penguin Books Singapore, Carynn Tey must monitor not only book market trends, but also lifestyle trends. What's the best place to monitor trends? Online, says Tey. Social media and industry-related...

Part of building your author platform and brand is making yourself an authority figure on your book's nonfiction topic. One way to build credibility is to start doing speaking engagments on the topic. Find relevant organizations that might be interested...