Every author needs to perfect their book pitch, commonly known as the "elevator pitch" in the publishing world. It's called an elevator pitch because you need to be able to "hook" the agent, editor, or producer in the average time it takes to ride...

Lavidge Senior Interactive Art Director Steve Tansley shares his illustration process on a recent children's book project. On most book projects, he works in tandem with the writer as the story is evolving. The key to a good collaboration is the ability...

Philippa Burgess of Creative Convergence, Inc. shares advice on what authors should know when they want their book turned into a film or television show. Film requires a clear genre, and television is all about format. Philippa discusses how properly...

Many people don't know that blogs are a cost-effective form of marketing. Literary Agent Pam van Hylckama Vlieg talks about what authors should look for in a book blogger when it comes to getting their books reviewed on blog websites. She recommends...

Many people dream of writing a book, but they never put pen to paper (or fingers to keyboard). Why is that? It’s too easy to blame it all on procrastination because there is still a reason somewhere behind the procrastination. So why do people give up...

Generating book cover design ideas is a collaborative process. Dave Walker, graphic designer and art director at D. Walker Design, discusses how he develops ideas for a book's cover art. For most books, he starts by reading the book proposal to gather...

Generating book cover design ideas is a collaborative process. Dave Walker, graphic designer and art director at D. Walker Design, discusses how he develops ideas for a book's cover art. For most books, he starts by reading the book proposal to gather...

Literary publicist Stephanie Barko details what a virtual book tour entails. “A virtual tour,” she says, “is an online element that can use to help produce wonderful effects for your book. These benefits include moving you up on your category’s Amazon...

Literary publicist Stephanie Barko details what a virtual book tour entails. “A virtual tour,” she says, “is an online element that can use to help produce wonderful effects for your book. These benefits include moving you up on your category’s Amazon...

As a teacher of speculative fiction, author Maurice Broaddus understands how confusing all of the different genres and sub-genres can be, especially when speaking sci-fi and fantasy. It can be daunting to try and determine the specific sub-genre into...