School visits can be great fun; they are an opportunity for children's authors to connect with their audience in an interactive way. Children's author Peggy Thomas explains how to plan a school visit: she typically speaks to all k-6 elementary grades...

As Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Caren Wolfe sees how important content and consistency are when it comes to email marketing for authors. Per Wolfe, the key messages authors need...

People have a lot of different ideas about what marketing is. But when you're specifically referring to a book marketing campaign, usually the process can be broken down into four main components: publicity, social media, multimedia, and events. Marketing...

Audiobook popularity has increased over the years and is a format to consider for your book. John Kremer, founder of the Institute of Book Publishing Innovations, offers insights on the value of using audio to generate author revenue, including the...

Audiobook popularity has increased over the years and is a format to consider for your book. John Kremer, founder of the Institute of Book Publishing Innovations, offers insights on the value of using audio to generate author revenue, including the...

In retrospect, some authors can see how their first few books served as career building blocks, but today many authors are strategically building a platform and following over a series of releases. Such was the experience of international best-selling...

Instruction Part 3 - CLICK HERE FOR THE RECORDING ! In this final instructional webinar, Keith reviewed how to keep the momentum and sales opportunities going after your book is released. Topics included: • Creating a social media calendar • Finding...

It may sound strange but just because you wrote your book doesn’t mean you’re the right person to edit it. Having a set of professionally trained eyes review your work can turn your good story into a great one. Keep in mind, editing is a business and...

It may sound strange but just because you wrote your book doesn’t mean you’re the right person to edit it. Having a set of professionally trained eyes review your work can turn your good story into a great one. Keep in mind, editing is a business and...

In retrospect, some authors can see how their first few books served as career building blocks, but today many authors are strategically building a platform and following over a series of releases. Such was the experience of international best-selling...