Author Learning Center
Site
Search
Register and Subscribe
Sign In
Site
Search
Sign In
Marketing
Marketing
Marketing Plan
Research
Integrating the Four Elements of a Book Campaign - video
More
Cancel
by Shelley Rogers Landes
Other Media Types
Article
Podcast
Related Content
Integrating the Four Elements of a Book Campaign - video
People have a lot of different ideas about what marketing is. But when you're specifically referring to a book marketing campaign, usually the process can be broken down into four main components: publicity, social media, multimedia, and events. Marketing manager Shelley Rogers Landes shares her expertise about the four elements of a book marketing campaign, including what activities are grouped in each category, and what she recommends for authors to maximize their efforts. Rogers Landes also shares her advice on how to integrate all of these book marketing elements into a cohesive marketing campaign.
fiction
Nonfiction
video
Share
More
Cancel
Share this story
Former Member
Hi Abdulelah - which piece of the marketing puzzle resonates with you most? I personally like the social media and multi media.
Cancel
Up
0
Down
Reply
More
Cancel
Former Member
I agree Roger. And thanks, I'll share your feedback with Shelley!
Cancel
Up
0
Down
Reply
More
Cancel
Offline
roger morrison
Thanks Shelly! An excellent quartering of the whole! Roger Morrison Author of "GUYS"
Cancel
Up
0
Down
Reply
More
Cancel
Offline
ABDULELA JADAA
Thanks Shelley it is very useful information
Cancel
Up
0
Down
Reply
More
Cancel