Integrating the Four Elements of a Book Campaign - podcast

People have a lot of different ideas about what marketing is. But when you're specifically referring to a book marketing campaign, usually the process can be broken down into four main components: publicity, social media, multimedia, and events. Marketing manager Shelley Rogers Landes shares her expertise about the four elements of a book marketing campaign, including what activities are grouped in each category, and what she recommends for authors to maximize their efforts. Rogers Landes also shares her advice on how to integrate all of these book marketing elements into a cohesive marketing campaign.