People have a lot of different ideas about what marketing is. But when you're specifically referring to a book marketing campaign, usually the process can be broken down into four main components: publicity, social media, multimedia, and events. Marketing...

Author Jo Whittemore shares her thoughts on cover art for your young adult book. It's important to both writer and publisher that the writer loves their book cover, because they're the one who needs to sell it. How does the publisher choose your illustrator...

There are three things that Julia Whitehead, founder and CEO of the Kurt Vonnegut Museum and Library, hopes writers will learn from studying Vonnegut's work: 1) Vonnegut started as a journalist, so his writing is very clear with some personal narrative...

There are three things that Julia Whitehead, founder and CEO of the Kurt Vonnegut Museum and Library, hopes writers will learn from studying Vonnegut's work: 1) Vonnegut started as a journalist, so his writing is very clear with some personal narrative...

One of the biggest differences author and film post-production supervisor Sheryl Benko noticed when writing her first book after having written many screenplays, was that a novel required her to describe the characters and setting in more detail. In...

Having an idea for a book is really easy. Starting a book is easy. But writing to the end is difficult and very few people actually reach their goal. Why is that? I believe it is because there are many obstacles on the path to a finished book. Why...

As a Senior Marketing Director at HarperCollins Christian Publishing, Mark Glesne is responsible for providing marketing support for two of the company's highest profile nonfiction author brands — Max Lucado and Lysa TerKeurst — along with many others...

Author, editor, and speaker Sharon Norris Elliott hosts events meant to promote and accompany the messages of two of her books. Living a Milk-and-Honey Life: Letting Go of What's Holding You Back inspired her Milk and Honey Life Retreats. The book shows...

If you’ve ever considered writing a memoir, you probably have an important story to tell. So, what are you waiting for? Are you wondering where to start? Or, maybe you’ve tried to write it but have struggled to push through? In this recorded session...

Getting your book into a bookstore can be an exciting goal to achieve. Much of the work required to get a book onto a bookstore shelf starts at the very beginning of the publishing process. Carol Hoenig, author, publishing consultant, and bookstore...