People have a lot of different ideas about what marketing is. But when you're specifically referring to a book marketing campaign, usually the process can be broken down into four main components: publicity, social media, multimedia, and events. Marketing...

Audiobook popularity has increased over the years and is a format to consider for your book. John Kremer, founder of the Institute of Book Publishing Innovations, offers insights on the value of using audio to generate author revenue, including the...

As children, we learned stories begin with "once upon a time" and end with "happily ever after." While this may be the most simplistic view of a story, it offers storytellers advice on a narrative structure that stands the test of time. A good book...

Author Sarah Howery Hart details how to create fiction characters based on two different approaches to writing fiction. Those two theories are "write what you know" and "write something you don't know about so you can learn something." Hart utilized...

Author Sarah Howery Hart details how to create fiction characters based on two different approaches to writing fiction. Those two theories are "write what you know" and "write something you don't know about so you can learn something." Hart utilized...

Arthur Doweyko, award-winning author and scientist explains the importance of creating a main character who is imperfect. The cliché of avoiding perfect characters is repeated often for a reason. A perfect character is uninteresting for a reader because...

Dan Watanabe, Entertainment Expert and Media Arts Instructor, explains why audiences emotionally connect with courageous characters. Anytime that a writer creates a character, he or she ought to take a step back and attempt to understand how a reader...

There is no such things as a perfect crime, says award-winning author Micki Browning, which is good for novelists wanting to bring a resolution to their crime or mystery novel. The villain must be found out to have a complete story that will appeal...

Every author approaches the writing and editing processes differently. What works well for one author may not work well for another, but it's helpful to learn about how experienced authors have been able to reach their goals. Before he digs into writing...

Cake Bake Shop founder Gwendolyn Rogers is a fan of everything Disney, including their cookbooks, and attends the D23 Expo in Anaheim, CA with her family every other year. At the latest expo event, Rogers had the unique opportunity to listen to Disney...