Literary agent and book development consultant Claire Gerus doesn’t just go through the motions with her clients. She says she strives to have an honest interaction with each author. This means staying as involved in the process as the writer is. At...

While conducting researching for your book, the quality of your interviews directly impacts the quality of your book. So, how do you conduct a successful interview for your book? David Margolick, journalist and author of "Elizabeth and Hazel: Two Women...

While conducting researching for your book, the quality of your interviews directly impacts the quality of your book. So, how do you conduct a successful interview for your book? David Margolick, journalist and author of "Elizabeth and Hazel: Two Women...

Luke Sandler, literary manager with the Gotham Group, shares tips on selling a book to Hollywood. He explains what executives are seeking when considering buying a book as the basis of a film project. Before you send your book off to Hollywood, it...

Shelby Sledge, the Publicity Director at an author-focused publicity firm, discusses how to decide which media outlet you should target when seeking publicity for your book. When marketing a fiction book, an author might need to focus on a nonfiction...

Luke Sandler, literary manager with the Gotham Group, shares tips on selling a book to Hollywood. He explains what executives are seeking when considering buying a book as the basis of a film project. Before you send your book off to Hollywood, it...

Book tours are an important part of book marketing and authors can reach a much larger audience these days with all of the cost-effective, digital options at their fingertips, such as blog tours. While new authors can research how to execute a book blog...

Many self-published authors aspire to be traditionally published, but it can be challenging with a book that has already been released to the marketplace. Before approaching a literary agent with a self-published book, authors should have sold at least...

Marketing your book via social media is an essential part of a successful book marketing campaign. Andrea Dunlop, director of social media and marketing for Girl Friday Productions, shares tips on building your social media audience. When building...

Shelby Sledge, the Publicity Director at an author-focused publicity firm, discusses how to decide which media outlet you should target when seeking publicity for your book. When marketing a fiction book, an author might need to focus on a nonfiction...