Today, intercultural and multicultural stories are trending—whether the story is being told on television, in a movie, or in a book. There are some easy methods to enrich your story by incorporating different cultures into setting and characters. Other...

Amazon is such a powerhouse in the publishing and retailing of books, it’s only natural to be curious about how to factor them into your success plans. Let’s take a look at some commonly asked questions. How does Amazon rank its books? Amazon currently...

To make your book discoverable on platforms such as Amazon, it's important to understand how these search engines work. Take advantage of Amazon's highly specific categorization to improve your rankings, says book marketing expert and author Desiree...

It's an exciting time for authors in our digital age. There are new ways to publish books and short stories, from self-publishing a print-on-demand book to publishing an e-book. Pulitzer winning science author Deborah Blum defines what Kindle Singles...

It's an exciting time for authors in our digital age. There are new ways to publish books and short stories, from self-publishing a print-on-demand book to publishing an e-book. Pulitzer winning science author Deborah Blum defines what Kindle Singles...

Good designers understand that the spine should attract a reader and entice him or her to want the book sitting on the shelf. A well designed book spine is one way to capture the reader’s attention. But which elements on the spine should get the most...

For your book to be successful you need to market it continuously. It is vital for you to present your book to the public as well as you can. One place the public looks for books is the public library. But how can a self-published author get his work...

Book signings are, at face value, about you personalizing your book for your buyers. You may also choose to read aloud a short selection from the book and answer questions. But think beyond the most basic definition of book signings. They are about getting...

Laura Navarre, author of The Majick Trilogy, shares the importance of social media in book marketing. The primary role of social media is connection. By going where people are, you can connect with readers and remind them who you are. Navarre talks...