Getting your book into bookstores can be a huge boost for discoverability and sales, and is a common goal for many authors. One way to increase your chances of getting your book onto bookstore shelves is making sure it is returnable. This means the bookstore...

Understanding the Book Channel Every item sold in any marketplace comes to the final consumer through its own particular sales process or channel. Traditionally, a typical book retail sales channel has involved these basic processes: - A publishing...

Editing is an essential part of any successful book. Often, it’s what turns a good story into a great one. For authors new to the editing process there are many details to sort through, including what type of editing you need, how much, and when you...

Media tours are necessary for most people who rely on the media to help promote their product. Movie stars do press junkets for their movies, and musicians visit radio stations to promote their newest albums. The same is true of authors, though their...

Whether your book is self-published or traditionally published, generating publicity for your book is an important part of your marketing campaign. Author Daylle Deanna Schwartz offers tips on how to generate publicity as an author. She describes how...

Whether your book is self-published or traditionally published, generating publicity for your book is an important part of your marketing campaign. Author Daylle Deanna Schwartz offers tips on how to generate publicity as an author. She describes how...

Literary agent and book development consultant Claire Gerus shares a few common reasons she may reject a query letter or manuscript submission. 1. If Gerus is not interested in the topic, she may recommend another agent. There are no hard feelings...

A literary agent can fill many shoes, explains literary agent and book development consultant Claire Gerus. Overall, the agent is a support person. He or she may act as the best friend, the psychologist, or the editor throughout the entire book process...

There are many reasons a book isn’t getting picked up by a publisher. It’s possible, though, that there’s a market for your book that many big publishing houses can’t reach. A smaller publishing house, though, has the opportunity to specialize in certain...