Media tours are necessary for most people who rely on the media to help promote their product. Movie stars do press junkets for their movies, and musicians visit radio stations to promote their newest albums. The same is true of authors, though their...

A book trailer is a helpful marketing tool to promote your book. Adapted from the term movie trailer , a book trailer is a short promotional video distributed across multiple platforms to help you increase your online presence and reach a wider audience...

A book review is a powerful addition to your book marketing plan. Book reviews help your book stand out from the rest. They grant validity to your book and provide exposure to new audiences. A glowing book review is powerful fuel for your social media...

Before anyone has read a word of your writing, they are likely to start judging you. As painful as it is to hear, no matter the design direction you choose, your front cover will often be the first thing a potential buyer will see of your book. So don...

Young Adult author Janette Rallison discusses which topics work well when writing YA fiction. There’s a large market for YA, and there’s quite a bit of variety in the topics available. “Really any issue can be a young adult book as long as it pertains...