Most writers wonder how they can get an endorsement from a celebrity. If we re-evaluate the term “celebrity,” you may be surprised how easy it is to get celebrity endorsements. After all what makes celebrities “celebrated” is the extent to which they...

For many authors, writing sales copy about their book or about themselves can be a daunting, challenging task. Join marketing and publishing expert Amy Collins as she reviews the elements of writing effective marketing and sales copy for these five key...

An index is an alphabetical list of topics or names mentioned in a printed work that gives each item the page number where it may be found within the text. For example, in a history book about the Civil War there may be a chapter on weapons, but in order...

Want to write a book that keeps readers engaged throughout? Understanding the basics of scene structure is the building block of writing a compelling novel. Join us as book coach, editor, and bestselling author Jennifer Crosswhite reviews this important...

Author, editor, and ghostwriter Kathi Macias believes writing a book about one’s life story is a great way for seniors to leave a lasting legacy for their families. Macias’s father moved to the United States from Germany before World War II, and when...

One of author Lisa Beazley's favorite events for engaging with readers is book clubs. Beazley gets connected with the readers of her debut novel Keep Me Posted primarily through social media. Living in Singapore while having a global audience can present...

Felicia Low-Jimenez and Adan Jimenez (A.J. Low), co-authors of the Singaporean middle-grade book series Sherlock Sam , both grew up reading a lot of mystery books such as Nancy Drew and The Famous 5 . When they were presented with an opportunity to write...

There are many ways to market a book. One technique to include in your book marketing mix is public speaking. Bestselling author and speaker, John U. Bacon, shares why it's helpful to use speaking to promote your book. Bacon says that speaking is a...

There are many ways to market a book. One technique to include in your book marketing mix is public speaking. Bestselling author and speaker, John U. Bacon, shares why it's helpful to use speaking to promote your book. Bacon says that speaking is a...