Author, editor, and ghostwriter Kathi Macias believes writing a book about one’s life story is a great way for seniors to leave a lasting legacy for their families. Macias’s father moved to the United States from Germany before World War II, and when...

A book review is a powerful addition to your book marketing plan. Book reviews help your book stand out from the rest. They grant validity to your book and provide exposure to new audiences. A glowing book review is powerful fuel for your social media...

For many authors, writing sales copy about their book or about themselves can be a daunting, challenging task. Join marketing and publishing expert Amy Collins as she reviews the elements of writing effective marketing and sales copy for these five key...

Before anyone has read a word of your writing, they are likely to start judging you. As painful as it is to hear, no matter the design direction you choose, your front cover will often be the first thing a potential buyer will see of your book. So don...

A book trailer is a helpful marketing tool to promote your book. Adapted from the term movie trailer , a book trailer is a short promotional video distributed across multiple platforms to help you increase your online presence and reach a wider audience...

Inspired by her two-year old daughter, author Diane Z. Shore wrote her first children's book manuscript years ago about a sticker mishap. Focused solely on getting published at the time and not on craft, she spent a year querying editors, only to receive...

Inspired by her two-year old daughter, author Diane Z. Shore wrote her first children's book manuscript years ago about a sticker mishap. Focused solely on getting published at the time and not on craft, she spent a year querying editors, only to receive...

It takes a lot of work to create complete characters with quirks, backstories, and motivations. Readers want to engage with characters who feel like real people, who act out consistent motivations and personalities. Whether you write stories that are...

Just like actors going to audition after audition, trying to land just one role, authors send query letter after query letter, trying to find agent representation and get a traditional publishing deal. Author Annie Sullivan says she wishes her early...

Dawn Parker is a Functional Medicine Health Coach who works with clients to help them reach their health goals. She helps people look and feel their best through nutrition changes, stress reduction strategies, fitness, better sleep, reducing toxins and...