Many first-time authors do not realize the importance of professional editing, believes Marlan Warren, author and book publicist. Warren says writers can become blind to their own work – you miss grammar and spelling mistakes, as well as larger issues...

Getting national media attention is a goal for many new authors but happens for only a select few. The best way to start creating media awareness for your book is to reach out locally says marketing and communications consultant Nicole Baker. Start...

Getting national media attention is a goal for many new authors but happens for only a select few. The best way to start creating media awareness for your book is to reach out locally says marketing and communications consultant Nicole Baker. Start...

Wondering how to best use press releases? Laura Rossi Totten, founder of Laura Rossi Public Relations, advises that authors think more broadly about publicity and instead focus on press kits, which outline the "who, what, why, where" of you and your...

Wondering how to best use press releases? Laura Rossi Totten, founder of Laura Rossi Public Relations, advises that authors think more broadly about publicity and instead focus on press kits, which outline the "who, what, why, where" of you and your...

The topics of publicity and platform for authors can be confusing concepts. In this interview, Shelby Sledge, the publicity director at the author-focused publicity firm Shelton Interactive, breaks down the definition of author platform and offers...

The topics of publicity and platform for authors can be confusing concepts. In this interview, Shelby Sledge, the publicity director at the author-focused publicity firm Shelton Interactive, breaks down the definition of author platform and offers...

Marketability and trends in publishing go hand in hand. That is not always the case in other markets, such as the film industry. Literary manager Eddie Gamarra discusses the impact of market trends on books versus film projects, and how trends affect...