The big six traditional publishers all offer and support book return policies. For them, it’s essential. Otherwise, retailers might order books in small quantities in order to avoid being stuck with excess inventory. This means more expense for the publishers...

When developing your book’s marketing strategy, there are several factors to consider. Social media campaigns, press releases, blog tours, mini-book tours, author readings, and signings are some of the elements of a good marketing strategy. Each of...

Many authors see an e-book as a starting place for their publishing dreams. Their ultimate goal is to publish their book as a print book. This is certainly possible, as illustrated by the story of Amanda Hocking’s self-published e-books that caught fire...

As a nonfiction writer, you want to create definitive work. To cultivate this kind of work you must learn to identify weak spots. The first and most important part of writing nonfiction is the research. Reliable source material is of upmost importance...

It’s amazing how many submissions a publisher receives—dozens every day, thousands over the year. Very, very few of them are ever acquired, because very few of them are really what the publisher is looking for. There aren’t that many editors; it’s not...

Memoirs are stories centered on personal life stories. This kind of story is tied closely to memories. It’s not descriptive like an autobiography. It’s also not a family history that offers a chronological view of your whole life and the lives of your...

Point of view is one of the most powerful and at the same time one of the most misunderstood tools in a writer’s kit. Should genre help decide which point of view to choose? Why are so many sci-fi stories and fantasies written in third-person narration...

All writers want to sell more books and the key to increasing sales is making sure readers know about the book. There are many marketing tools writers can use to create awareness and exposure for their work. One way writers can broaden their reach is...