Being a successful writer can be challenging in the best of times. During a global pandemic, it can be even more difficult. It's more important today than ever for writers to discover new ways to thrive in the virtual world. #1 best-selling, award-winning...

You’ve heard of print on demand (POD) services like Kindle Direct Publishing (formerly called CreateSpace) and IngramSpark and how they’ve revolutionized self-publishing. No more hand stapled copies, no more offset costs, no more waiting. Just your book...

The demand by Hollywood for interesting ideas and stories has never been greater, and they love to find that content in books. Yet many times authors don’t incorporate some basic things that make Hollywood want to option a book and develop it for the...

Authors are always looking for new ways to increase the chances of readers finding their book online. Most people start small, relying on word of mouth and self-promotion, but where do you start when the time comes to tackle the massive marketplace that...

School-based marketing is worthwhile if you are writing in the young adult genre, or if your book would be relevant to students in a classroom situation (see a related article on this site, “School Based Marketing Events: Who Do They Work For?”, for...

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that...