You've no doubt heard the term "search engine optimization," but wondered what it meant or whether you needed to do it. After all, how do you make sure people find you on Google? While it's difficult for authors to rank for a large, general topic — say...

Choosing an editor for your book can be a daunting task. Listen in as agent Jill Marsal offers advice on selecting an editor, and how to make the best decision for your book. She says spending a lot of money on a freelance editor isn't always necessary...

A video press release contains similar content as a standard release, except it is in a movie format that you can see online or download onto your computer. With a video press release you are announcing something, whether it is your book, an event...

Some authors wonder if “new marketing” avenues are for them. They shy away from the complex world of Internet marketing, claiming they are technophobes and don’t really see why digital marketing is necessary. They still read the newspaper and magazines...

You’ve done your homework and created a jazzy blog with excellent content. Now all you need is readers. How do you become part of the conversation and engage the blogosphere? What’s the blogosphere? It’s the sum of all blogs and their connections out...

Writer and producer Jack Bernstein, known for the film Ace Ventura and for his work on popular TV shows such as Monk and NCIS: New Orleans , believes that what makes a great character on paper may not always make a great character in film or television...

Writer and producer Jack Bernstein, known for the film Ace Ventura and for his work on popular TV shows such as Monk and NCIS: New Orleans , believes that what makes a great character on paper may not always make a great character in film or television...