A great book marketing campaign incorporates both publicity and marketing efforts. Let's take a look at the differences between publicity and marketing, including the definition of the terms, and why it's important to integrate both publicity and marketing...

Social media can be overwhelming and time consuming, but it can also be a very beneficial layer of your author platform, with various channels for promoting your books when used correctly. In this webinar with Author Connections Founder and President...

The flush of inspiration can carry you through the first draft of a novel or story, but what do you do once that draft is complete? How do you revise your novel or story and bring it to a polished final draft? In this webinar, award-winning author...

One of the biggest mistakes authors make when starting to market their books is believing that they will appeal to "everyone." In today's society of copious information and thousands of products in the marketplace, it's imperative that authors define...

Writer’s block. The most dreaded, incapacitating phenomenon ever to befall a writer. From time to time, every writer struggles with bouts of this loathsome paralytic. Fortunately, those who have made it through have developed some battle tested...

The Young adult genre is rapidly growing and targeted at, you guessed it: young adults. These readers can be between 10 and 17 years old. You’ll find many genres in this field under the heading “fiction,” including historical, sci-fi, young women, thrillers...