Meet Jessamine Chan, author of the “Read With Jenna” Today Show Book Club Pick The School for Good Mothers , now available now in bookstores! For fans of The Handmaid's Tale, Never Let Me Go , and Octavia Butler comes a taut and explosive debut novel...

Most authors have blogs that reach out to their fans and to publishers with information about their lives and work. Some authors may never need more than a basic blogging platform. Yet often, an author would like more flexibility with sales (ecommerce...

Reaching readers is an important goal of any author. Creating an e-mail distribution list is one way to reach readers. These lists of contacts can be large and unwieldy. The following advice will help you create and manage a large e-mail list successfully...

Non-fiction authors, coaches and business experts can use social media to drive sales of books and information products by following the 3 Habits of Successful Social Authors. Successful authors know that the difference between wasting time with social...

One of the most essential tools for marketing your book is a one-sheet (also known as a sell-sheet). It exemplifies professionalism and gives a potential publisher, agent, or member of the media a polished summary of what you and your book are all about...

An essential tool for any author is an author media kit. A media kit gives authors the edge they need to help drum up press by exhibiting professionalism and providing the metadata that every journalist, reviewer or bookstore needs to publicize information...

While sending out press releases and media kits is an important phase of your public relations campaign, following up with these contacts is absolutely critical to success. Authors who follow up with the media have more success publicizing their books...

If you are find a traditional publisher for your book, odds are that doing the indexing will be part of the deal. When deciding whether to index your book yourself or to allow your publisher to do it, remember: A poorly done index is worse than no index...

When it comes time to publish your written work there is a technical concern you cannot ignore. It is your book’s ISBN. ISBN stands for International Standard Book Number. An ISBN provides a unique numerical identifier for each edition of a published...