Author P.J. Hoover discusses how she created and utilized book trailers in her marketing efforts. Hoover’s process starts with the text she’s going to use for the trailer and that text informs everything else she’s going to do concerning graphics...

Author P.J. Hoover discusses how she created and utilized book trailers in her marketing efforts. Hoover’s process starts with the text she’s going to use for the trailer and that text informs everything else she’s going to do concerning graphics...

Nina Amir, Author of "How to Blog a Book" offers advice on how to manage your platform building activities by repurposing content. Click here to play this audio clip

Nina Amir, Author of "How to Blog a Book" offers advice on how to manage your platform building activities by repurposing content.

Fiction writing and nonfiction writing require two very different approaches, and often, two very different parts of the brain. As a former journalist and now fiction author, Christina Hoag can clearly see how writing a novel differs from writing something...

Steve Harper, author of The Ripple Effect: Maximizing the Power of Relationships for Life & Business, provides insight on his writing process. From coffee shops, notepads, iPads, he talks through the tools he uses to write enough words to fill a book...

Steve Harper, author of The Ripple Effect: Maximizing the Power of Relationships for Life & Business, provides insight on his writing process. From coffee shops, notepads, iPads, he talks through the tools he uses to write enough words to fill a book...

If you have written a book or are considering it, one of the first things you need to do is research the competition. Ideally this should be done before you start the book or in the early days of writing it. But if you didn’t research at that time, do...

Looking for a way to boost your book sales? Try speaking at an event—public speaking and book sales often go hand in hand. Bill Donahue, author, speaker, and consultant, talks about how his speaking has propelled his book sales. When you are speaking...

Looking for a way to boost your book sales? Try speaking at an event—public speaking and book sales often go hand in hand. Bill Donahue, author, speaker, and consultant, talks about how his speaking has propelled his book sales. When you are speaking...