When you are writing a young adult novel, it's important to know what designates a book as YA, rather than adult fiction. In this interview, author Deborah Davis defines the difference between YA and adult fiction. One of the characteristics of YA...

When you are writing a young adult novel, it's important to know what designates a book as YA, rather than adult fiction. In this interview, author Deborah Davis defines the difference between YA and adult fiction. One of the characteristics of YA...

All stories start with a simple idea, but where do those ideas come from? How do we know whether our ideas are good ones? There is likely no one, perfect answer to these questions, but it is always interesting to hear where other writers get their...

All stories start with a simple idea, but where do those ideas come from? How do we know whether our ideas are good ones? There is likely no one, perfect answer to these questions, but it is always interesting to hear where other writers get their...

Endorsements are blurbs from experts or other authors that lend credibility to a book, and are an important marketing asset. When authors include them on a book cover, in a book's front matter, and in marketing copy, endorsements can increase readers...

Author Annie Sullivan has found success with traditional publishing for her young adult novels, but the road to getting a children's picture book picked up by a traditional publisher has been a little more challenging. She's pitched a few children's...

Per Simon & Schuster Advertising Assistant Kate Peppiatt, every book the team advertises has a different strategy due to the specific audience they are trying to reach. With children's books, for example, it is adults that are buying the books. This...

Thousands of books are released every single day. You can make yours stand out by acquiring book reviews from multiple sources. In this video, published authors and book marketing experts explain why every author should seek out book reviews. While...

Writing can be a powerful weapon, so it's important that writers understand the potential impact of their writing. It's also important to understand how you come across to others. Author Ed Aymar strongly believes in writing honestly and responsibly...