Identifying Your Audience

Per author and book coach, Lakisha Baker, authors need to create the “persona” of the reader they hope to reach with their book. Pretend your target reader is sitting...

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an...

Identifying your target reader can often be more challenging for fiction authors because your book's themes and messages might be a little more subtle than a nonfiction...

Because nonfiction authors typically focus on a specific topic or area of expertise in their books, it helps to clarify the type of reader they are targeting. If you...

Bestselling author, TEDx Speaker, and special advisor Dr. Mark Goulston finds inspiration in a quote from the playwright Saul Bellow, which was shared with Dr. Goulston...