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Identifying Your Audience
Identifying Your Audience
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Identifying Your Audience
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Understanding the “Persona” of Your Target Readers and How to Reach Them
Per author and book coach, Lakisha Baker, authors need to create the “persona” of the reader they hope to reach with their book. Pretend your target reader is sitting...
Lakisha Baker
Audience Development for Indie Authors and Publishers
As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an...
Beth Kallman Werner
How Fiction Authors Can Go Beyond Genre to Identify Their Target Audience
Identifying your target reader can often be more challenging for fiction authors because your book's themes and messages might be a little more subtle than a nonfiction...
Beth Kallman Werner
How Nonfiction Authors Can Use the “Four Ps” to Identify Their Target Audience
Because nonfiction authors typically focus on a specific topic or area of expertise in their books, it helps to clarify the type of reader they are targeting. If you...
Beth Kallman Werner
Dr. Mark Goulston on His Approach to Connecting with Audiences
Bestselling author, TEDx Speaker, and special advisor Dr. Mark Goulston finds inspiration in a quote from the playwright Saul Bellow, which was shared with Dr. Goulston...
Dr. Mark Goulston
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