Identifying Your Audience

A comp title (short for comparative or competitive title) is an existing book that shares a similar tone, genre, plot, or target audience with your book. When pulling...

Identifying their target readers can be a challenging step for authors, but is a critical part of the process and should be an ongoing effort. Simon & Schuster's Audience...

The amount of content and noise competing for our attention continues to grow as our attention spans continue to shrink. This means authors are competing even more with...

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an...

Identifying your target reader can often be more challenging for fiction authors because your book's themes and messages might be a little more subtle than a nonfiction...