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Identifying Your Audience Identifying Your Audience

Identifying Your Audience

Browse the videos, articles and podcasts:

How Nonfiction Authors Can Use the “Four Ps” to Identify Their Target Audience

Because nonfiction authors typically focus on a specific topic or area of expertise in their books, it helps to clarify the type of reader they are targeting. If you...
- Beth Kallman Werner
The Importance of Assessing Your Target Audience at the Beginning of the Writing Process

Many authors don't consider their target readers until after they've written and published their book. This makes creating awareness for your work and building a readership...
- John Andrade
Understanding the “Persona” of Your Target Readers and How to Reach Them

Per author and book coach, Lakisha Baker, authors need to create the “persona” of the reader they hope to reach with their book. Pretend your target reader is sitting...
- Lakisha Baker
Dr. Mark Goulston on His Approach to Connecting with Audiences

Bestselling author, TEDx Speaker, and special advisor Dr. Mark Goulston finds inspiration in a quote from the playwright Saul Bellow, which was shared with Dr. Goulston...
- Dr. Mark Goulston
Differences in Approach When Writing for Young Adults vs Adults

Author, instructor, director, and screenwriter John Henry Davis believes young adult and adult writing most differ in the language and pacing. YA writing may use simpler...
- John Henry Davis