Identifying Your Audience

Per author and book coach, Lakisha Baker, authors need to create the “persona” of the reader they hope to reach with their book. Pretend your target reader is sitting...

Bestselling author, TEDx Speaker, and special advisor Dr. Mark Goulston finds inspiration in a quote from the playwright Saul Bellow, which was shared with Dr. Goulston...

Author, instructor, director, and screenwriter John Henry Davis believes young adult and adult writing most differ in the language and pacing. YA writing may use simpler...

Science fiction and fantasy author William F. Wu enjoys writing for a young adult audience because, as a lifelong reader and writer, he’s interested in writing and publishing...

During the writing process writers need to ask themselves, "Who am I writing for?" Knowing your target reader and audience early on can help shape the approach and strategy...