Dr. Mark Goulston on His Approach to Connecting with Audiences

Bestselling author, TEDx Speaker, and special advisor Dr. Mark Goulston finds inspiration in a quote from the playwright Saul Bellow, which was shared with Dr. Goulston by a later mentor of his. Bellow described some people as first-class noticers, differentiating “noticing” from simply looking, watching, or seeing. When an author chooses to truly notice his or her audience, important breakthroughs can be made. Ask, “what is my audience reading for? What do they want out of my book that they can...