How Nonfiction Authors Can Use the “Four Ps” to Identify Their Target Audience

Because nonfiction authors typically focus on a specific topic or area of expertise in their books, it helps to clarify the type of reader they are targeting. If you are struggling to identify and reach your target audience with your nonfiction book, marketing advisor and Author Connections President Beth Kallman Werner recommends going back to the "4 Ps" of product marketing - product, price, position, and promotion. Asking yourself questions like, "Who is my book for?" and "Why am I writing this book?" can help focus in on your target reader..

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  • Need more detail here. All I know from this video is 4P's exist. I have learned very little that I can apply in practice. The 4P's need to be explained. What is the concept of position? What are the considerations concerning promotion? How do we identify a target market through price? What steps should I take? If this information is provided elsewhere - there should be a link in this video. Thoughts?