How Nonfiction Authors Can Use the “Four Ps” to Identify Their Target Audience

Because nonfiction authors typically focus on a specific topic or area of expertise in their books, it helps to clarify the type of reader they are targeting. If you are struggling to identify and reach your target audience with your nonfiction book, marketing advisor and Author Connections President Beth Kallman Werner recommends going back to the "4 Ps" of product marketing - product, price, position, and promotion. Asking yourself questions like, "Who is my book for?" and "Why am I writing this book?" can help focus in on your target reader..

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