Many authors don't consider their target readers until after they've written and published their book. This makes creating awareness for your work and building a readership much more difficult. Nelson Books Senior Marketing Director John Andrade strongly encourages authors to think about whom you are writing for, what their needs are, and where can you reach them BEFORE you start writing. He believes if you spend even a little bit of time on answering these important marketing questions, it will make your manuscript better and easier to sell.
Andrade also wants authors to understand that you are really a writer, a marketer, AND a sales person wrapped into one.