Audience Development for Indie Authors and Publishers

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the following steps for developing and reaching your book’s audience: • Research your genre and define layers of readers...