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Learn How to Become a Guerrilla Marketer - article
Author Learning Center
Marketing your book doesn’t require you to become a high-powered salesperson, advertising executive, or seasoned promoter. Your personal involvement and commitment to the process are the most important factors for a successful book-marketing campaign...
over 9 years ago
Self-Promotion
Guerrilla Marketing
What are some important things to consider before I start writing my book?
Author Learning Center
Question: What are some important things to consider before I start writing my book? Answer: Congratulations on having an idea for a book and preparing yourself to write an amazing manuscript! We know it can be tempting to dive right into your...
over 3 years ago
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How can authors utilize Substack to communicate with readers, share their writing, and build a following?
Author Learning Center
Question: How can authors utilize Substack to communicate with readers, share their writing, and build a following? Answer: With tens of millions of subscriptions and millions of paid subscribers across the platform, Substack has quickly become...
3 months ago
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What is fair use of quotations by famous people and using brand names in the content of a novel?
Author Learning Center
Disclaimer: This article provides an overview of the basic principles of copyright and fair use in the United States. The material contained in this article has not been reviewed by counsel and in no way should be considered legal advice, and does not...
over 2 years ago
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What are some ways authors can use content samples from a book in their marketing efforts?
Author Learning Center
Question: What are some ways authors can use content samples from a book in their marketing efforts? Answer: An amazing book description, dynamic author website, and solid social media strategy should all be enough to entice readers to buy your...
over 3 years ago
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Ask Keith
What do I do to monetize my book?
Author Learning Center
Question: What do I do to monetize my book? Answer: Only a small percentage of authors are able to earn a comfortable living through just their books. Most authors must maintain other sources of income through unrelated careers or part-time jobs...
over 4 years ago
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Pen's 12 Secrets to Writing Success - article
Pen Densham
Pen Densham, co-founder of Trilogy Entertainment Group, considers himself a triple-hyphenate: a writer – producer – & director. He and his partner John Watson have been Oscar Nominated twice, have produced 15 features and over 300 hours of television...
over 9 years ago
Managing Your Writing Life
Writing Exercises
How can speaking engagements help create awareness and sales for my book, and where can I find speaking opportunities?
Author Learning Center
Question: How can speaking engagements help create awareness and sales for my book, and where can I find speaking opportunities? Answer: There are many ways, both online and offline, that authors can create awareness for their work and develop...
over 2 years ago
Author Learning Center
Ask Keith
Why do book categories matter, and how do I know which categories to select for my book?
Author Learning Center
Question: Why do book categories matter, and how do I know which categories to select for my book? Answer: Books can be about many different things: a fairytale romance, a post-apocalyptic world, a true story of triumph, or steps for self-improvement...
over 3 years ago
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I’m not sure how to market and sell my book. What are some things I can do to generate interest and increase sales?
Author Learning Center
Question: I’m not sure how to market and sell my book. What are some things I can do to generate interest and increase sales? Answer: We know marketing and selling a book can be a daunting, and often frustrating task. Not to mention, what works...
over 1 year ago
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Ask Keith
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