Congratulations on publishing your book! Long though the journey may have been, you’ve finally made it; your book is out for the world to read. Now what? There’s a lot you can do to create awareness, but what usually makes a big impression and is often...

AI (artificial intelligence) is here to stay, so how can authors use this powerful tool to promote their books? This session with author and book coach Cathy Fyock explores how AI can be used to write summary book descriptions, develop chapter and...

A great book marketing campaign incorporates both publicity and marketing efforts. Let's take a look at the differences between publicity and marketing, including the definition of the terms, and why it's important to integrate both publicity and marketing...

As an author in this digital age, you have some advantages over the last generation of writers. You have the option to publish your books online instantly, and then click over and inform everyone you know – without leaving your seat, dialing a fax number...

A book is often made even more interesting by having images scattered throughout. Sometimes, illustrations are a critical component of a book. Illustrations can show how an important scene in the book looks. History tomes can give the reader a peek into...