Many authors dream of having their books placed on the shelves of big box stores such as Wal-Mart, Target, and Costco, or front and center in airport stores across the country. But, is this dream even feasible, especially for self-published or indie...

There is more to being an author than simply writing and selling books. Attending conferences, conventions, and reader events, or, hosting workshops, sitting on panels, and participating in industry events are all great ways to expand your career....

Strategies for getting the most out of what your characters say and how they say it Sure, dialogue records conversation. But it can do so much more--if you know how to wield it. Dialogue can provide subtle backstory, vivid characterization, or shoot...

AI (artificial intelligence) is here to stay, so how can authors use this powerful tool to promote their books? This session with author and book coach Cathy Fyock explores how AI can be used to write summary book descriptions, develop chapter and...

A great book marketing campaign incorporates both publicity and marketing efforts. Let's take a look at the differences between publicity and marketing, including the definition of the terms, and why it's important to integrate both publicity and marketing...

As an author in this digital age, you have some advantages over the last generation of writers. You have the option to publish your books online instantly, and then click over and inform everyone you know – without leaving your seat, dialing a fax number...

A book is often made even more interesting by having images scattered throughout. Sometimes, illustrations are a critical component of a book. Illustrations can show how an important scene in the book looks. History tomes can give the reader a peek into...