Twitter, Facebook, and other tools in the social media toolbox may seem overwhelming, especially if your goal is classic prose rather than 280-character tweets. If used strategically and efficiently, however, social media can raise your visibility...

In this webinar, freelance publicist and communications expert Lindsey Gobel reviews how an author can prepare and deliver a great interview. She discusses the “Dos and Don’ts” of setting up an interview and arranging your media message in advance. In...

What separates good novels from bad? What turns a page-turner into a snoozer? What turns your protagonist from someone readers deeply care about to someone they couldn't care less about? Oftentimes the reason boils down to lack of story structure and...

School-based marketing can benefit authors in a number of ways. In whatever genre you write in, even non-fiction, there are many readers to promote yourself and your writing in an education-based environment. With so many different courses in the curriculum...

An author’s brand is based on how the public perceives the particular tone or feel of that author’s writing without being tied down to any specific title or characters. What makes Charlene Harris a brand is knowing what you are going to get from reading...

The Good, The Bad, and the Ugly Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book...

First, learn how to format a script. No one will look at a script if it’s not formatted correctly or if there are typos and grammatical errors all over it. You have to make it look professional. Correct formatting can also help you come to grips with...

A Podcast is a digital media file, audio or video, but usually audio. These files are distributed via the Internet for others to listen to. As an author, podcasts can provide a new way for you to market you and your books. A podcast can provide a deeper...

It pays to click. Rather, it pays for clicks. The “it” would be Google Adsense, and the money could be coming your way. How can you begin to start realizing that income? Here are 3 easy steps: 1) Find your niche and develop content. Google loves web...