Pricing anything you create can be tricky. If you don’t value your time and effort, no one else will. The fact that you are pricing your own creation and that it is digital can really stress an author over his work's true value. Still, the true value...

You want be a successful published author. You’ve already written a fab book but how do you get the word out there? One necessary skill is the ability to write a killer press release. A press release is a relation of the “news” article and is intended...

Authors need to wear multiple hats when marketing their books. In addition to writing, an author must serve as his own graphic designer, web developer, event planner and publicist. Each role plays a key part in creating a complete book marketing plan...

Do you want to see a big spike in book sales? You have to get the word out. One way to do this is to book TV and radio spots. Interviews on air will expose you to new readers, and yeah, some of them will buy books. Big name authors do this all the time...

Are you pondering the best point of view (POV) for your story? All authors ask this question. The following list covers the various points of view and also gives a peek at the advantages and disadvantages of each type. When choosing your POV, try several...

A video press release contains similar content as a standard release, except it is in a movie format that you can see online or download onto your computer. With a video press release you are announcing something, whether it is your book, an event...

Your book’s title is, in the simplest terms, how your reference your written work. You’ll use it on the cover, on your web page, in interviews, blog postings, marketing materials, book catalogs, agent submissions, and more. But the title is more than...

When it comes to the names your characters will assume, the elements that go in are definitely going to factor into what comes out. Nationality, gender, walks of life, and the era they live in will have to be taken into account when you begin your search...

When you are researching your book it can often be very beneficial to speak with experts. This is true whether you are writing a crime novel or a gardening book or anything in between. Most experts are easily accessible by email or phone, and may even...

When you pick up a book, turn it over, and decide whether or not to open it up, how do you make that decision? For most readers, that little blurb on the back tells us whether or not the book might transport us to a world we want to explore. Are these...