Bestselling author Mitch Albom, author of "Tuesdays with Morrie" and "The Five People You Meet in Heaven", discusses his experience with writer's block and dealing with it before and after a big publishing success. He also shares thoughts on the pressures...

Barbara Santos, Marketing Director for the San Francisco Writer's Conference and a published author, provides tips on getting the most out of a writer's conference. If you follow along, the investment to attend will always be worth it. Santos insists...

Barbara Santos, Marketing Director for the San Francisco Writer's Conference and a published author, provides ideas on how first-time authors can connect with others and garner publicity for their books. Professionals attend conferences to share their...

How can you give your books away and still make money? Listen in as Seth Godin, Bestselling author, blogger, and publishing visionary, explains the concept of marginal costs and how you can profit from paid sponsorships. Click here to play this audio...

Barbara Santos, Marketing Director for the San Francisco Writer's Conference and a published author, provides ideas on how first-time authors can connect with others and garner publicity for their books. Professionals attend conferences to share their...

Interactive books are the next big thing in publishing, but is the platform correct for your story? 3-D book pro Barry Rothstein explains what topics make good 3-D books and reviews the importance of moving beyond the 3-D gimmick when deciding how...

Bestselling author, blogger, and marketing expert, Seth Godin, discusses the concept of developing a smaller dedicated fan base rather than a larger fan base and how it can be a game changer in your path to publishing success.

One of the coolest things about working in publishing is seeing all the behind-the-scenes action—especially jacket design. Go under the covers with talented designer and Scribner Art Director Jaya Miceli. For more on Simon & Schuster's Scribner imprint...

Mary Higgins Clark on writing since the age of six, being a dreadful math student, and her first successes as a published author. To learn more about this #1 New York Times bestselling author visit http://www.simonandschuster.biz/authors/Mary-Higgins...

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the expectations of major publishers regarding your platform and audience size and why these things matter to them. Rusty also explains how his firm uses publicity...