“I don’t have time to be on social media, I need to be writing.” Time and again this is the mantra of the writer. Focusing on writing IS important, except one needs to make readers aware of your work to have it read. That’s where social media comes...

You're speaking for a conference, book signing, or other event. How do you sell more books? In this session, led by Cathy Fyock, coauthor of The Speaker Author, you'll learn more about: • How to pre-sell books before you speak • How to maximize interest...

#1 best-selling author Sheri Fink shares her step-by-step process of what to do in preparation for the launch of your book, including social media strategies, word-of-mouth marketing, creating publicity, getting reviews, and more. Learn how to utilize...

The new world of Amazon SO much changes at Amazon that the Author Learning Center hosted this AMAZON 2020 session to help you create a marketing and promotion plan for 2020 for your online sales at Amazon. This session covers: • What you can do with...

Discover the underdog market that pays you to display your books on their shelves. As an author, you may wonder if marketing your book to libraries is worth the effort. The answer is a resounding “YES!” Not only are libraries a viable source of book...

Book coach, editor, and bestselling author Jennifer Crosswhite will show you macro and micro editing techniques to look at your work with perspective so you can improve it and move forward in your publishing and writing journey. This session includes...

A 15-Minute Method to Decrease Author Overwhelm and Increase Book Sales Book marketing doesn’t have to be daunting, make your head sing or require hours upon end to execute effectively. In fact, Stephanie Feger believes that the secret to successful...

One of the most essential tools for marketing your book is a one-sheet (also known as a sell-sheet). It exemplifies professionalism and gives a potential publisher, agent, or member of the media a polished summary of what you and your book are all about...

You've launched your book with a bang, now what? Is it better to go off the radar until you have a new novel to brag about, or to keep engaging with your audience? Well, the old saying “out of sight, out of mind” applies to the publishing industry...

Whether you are a new author or an established author, having a solid book marketing strategy in place can greatly impact your level of success. There are several facets of a good, integrated book marketing campaign. Two key components that are critical...